Federal Financial Group LLC
How Pinterest is not just for Mom Anymore!
By Josh Rice, Social Media Specialist, Federal Financial Group LLC
Pinterest has over 11 million users and is one of the new social media websites that has sky-rocketed to success in recent years. From the very beginning it has been predominantly women that have used this site, but recently all of this has started changing. Businesses have noticed that Pinterest is a good way to increase their reach and branding across a large audience. In a down economy where nobody wants to waste money, this is a good channel for any company to get their name out there.
More and more people are using social media to help them decide on what they will and will not buy and Pinterest is a good example. Merely pinning something and having others share it can get your company name online. Many businesses do this, including Federal Financial Group LLC. Here are a couple tricks that can get you and your business some attention.
Searchable words or power words: When doing anything online, it’s important to use your words wisely. For SEO purposes certain words are used more than others and come up on searches stronger than others. Certain keywords have longer shelf life than others on the web. When you pin something make sure it’s searchable with – product, place and person in it. This will help your pin be found.
Hashtags: Twitter was the social media site that started the use of hashtags. But it has proven valuable across the board in many different social media sites. These hashtags make it easy for your post to be readily discovered so that others can share it. Many businesses use hashtags to track their marketing campaigns and what they post online. Federal Financial Group LLC uses hash tags on a lot of the things that they do in social media so they we can track if we are being effective. #FederalFinancialGroupLLC
Backlinks: It is important that your site get a link back from the pin. Traffic can be sent to your website from putting links in your pins and posts. This will help your business get more traffic online to your website. You should always be thinking about a way to put your website in the post so if someone is interested you will have a chance of them going to your website for more. You will find that if you do this often, you will have more traffic on your site and in turn will show in sales. Typically Federal Financial Group LLC will add hashtags and link to our site on most stuff we do.
Pin-it button: Make it easy for people to share your stuff. Put a pin-it button on your website so people can share your product. This goes with everything you do, make it easy for everyone to share your product on all social media platforms.
Format your images: Make your images on your website have ‘Alt’ text descriptions, because that is the default info picked up by Pinterest when someone pins from your site. They may do a quick pin and not change the description, so make sure you have the right keywords to describe your product.
I really hope these tips help you in making Pinterest work for you. Social media is all about engaging with other people, and that is the most valuable thing to remember!
Federal Financial Group LLC 